Social Media
BCP’s social media accounts had been run by more people than I can count—and it showed in their feeds. In February 2017, I joined the social team to help smoothly transition the accounts into our rebrand and continued to support with copy & strategy to establish a stronger following.
This account had a major issue with consistency. There was no set theme or guideline for the previous managers to follow, and you would find a new tone, voice, and style on nearly every post. We cleaned up the feed and began scrutinizing what content to display in order to fit our rebrand. I helped to prepare images and write copy for captions that lead to us reaching over 10K followers.
I was first introduced to BCP's Facebook page at the end of Q4. At this time, it had become a hub for angry customers to spam posts with negative comments and horror stories to convince new prospects from shopping with us. I was tasked with neutralizing the comments section with canned responses for Customer Service to use and then began reforming the account to deter future comments.
As my responsibilities grew, I began writing for Facebook posts as well as creating ads on the social platform.
While BCP had its own Pinterest account, it was rarely used and mostly contained random memes and pins that were irrelevant to our target market. In Editorial, we gutted the boards and started over. Now we feature lifestyles and influencer content that is related to campaigns and other trending topics.
