Product Descriptions
Reads: Channel your inner bartender. Learn the art of the trade, and impress your friends with professionally prepared cocktails or mocktails. This 16-piece set comes with everything you need to create custom concoctions in the comfort of your own home. Start crafting delicious creations today, and remember, always mix responsibly.
One of my primary duties as a Product Launch Copywriting Intern was to edit existing product descriptions and create new ones for incoming items. Up until this point, most descriptions had been written by either our Purchasing Team or untrained writers so it was a major task to weed out old PD's that no longer fit the changing brand voice. A few of my favorite product descriptions were for items like this 16-piece cocktail set.
Packaging
A main focus for Creative during rebranding was to create our own packaging. Most items BCP sells arrives in packaging that has been designed by the vendor. For branded packaging I wrote titles, brief descriptions and product highlights.
Instructions
A big change that came with the rebrand was the way we did instructions. Previously, all instruction manuals came directly from the manufacturer and would be riddled with mistakes. BCP's manufacturers are all located in China, so often times when we would receive these manuals they would be a very rough English translation and featured minimal or unclear images for steps. I became fluent in revising Google-translated English instructions and helped to clean up troubled instructions for smaller items and write full-length manuals for larger items.
