Display Ads

I worked with the graphic design team to update BCP’s display ads from plain red background product grids to attractive lifestyles with deal-focused copy.

Before:

After:

Social Media

Alongside our Sr. Manager of Paid Acquisition & Analytics I helped to create a quarterly cadence for social media ads. I wrote copy for a variety of ads ranging from traditional video, single image, & carousel ads to Instant Experiences on Facebook.