Digital Advertising

Google search ads

Our New Year’s Eve 2019 campaign ran for a very short period of time (less than 1 week) and only had just over 2K impressions, but it was able to achieve a CTR (click-through-rate) of 14.33%. The average CPC (cost-per-click) was $2.69, which is a bit higher than average (up to $2), but considering how short the run time was, we were happy with the results. For this campaign we used a combination of broad match, exact match, and phrase match keywords.

Our Shop DTLB campaign earned over 24K impressions and had a CTR of 3.42%. The CPC for this ad was just $0.35, which is significantly lower than average. Unlike our NYE Search Ads, for this campaign we relied mainly on broad keywords and phrases.

Our 2021 Entrepreneur and Small Business Education Series had a smaller budget and earned over 6K impressions with a CTR of 3.03% and a CPC of $0.95, which is still below average for your standard search campaign. This campaign relied solely on broad match keywords and phrases.